BRAND MANAGER, New Categories CZ&SK

Marketing

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě.
Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Pracovní smlouva Práce na plný úvazek Na dobu neurčitou Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě.
Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

BRAND MANAGER, New Categories CZ&SK

About the role

Brand Manager for New Categories (contemporary beer + outside of beer) and related Route-to-Market:
Are you curious and ready for real marketing challenge? Would you like to be present to the birth of a new brand and/or product category within PPAS? Would you like to define and lead establishment of route-to-market suitable for this new category? Then, we are looking for you!
We are traditional beer company, but currently consider stepping out of our core business and introduce new contemporary beer proposition, as well as new non-alcoholic proposition, which will have no relation to beer. We are looking for an experienced Brand Manager, who will participate on development of brand offer in close cooperation with Inno team; and in later stage lead development of whole business model (RTM, P&L, OBPPC) and brand assets/communication for the brand.

Responsibilities

• Building new brands / categories through:
• Participation on brand fundamentals and their validation on consumer
• Definition and implementation of market-entry strategy
• Creation of selling story and marketing plans for the launching period
• Creation, execution and coordination of brand communication (CCI, ATL, BTL), including consumer validation and alignment with other countries within Asahi
• Defining and leading execution of Route-to-market relevant for the brand/category (including cooperation with retailers and other potential partners, category captaincy etc)
• Developing and executing Shopper activations in Off-trade
• Briefing and management of cooperating agencies
• Project management
• Leading cooperation with other departments – innovation, trade & shopper marketing, insight and sales team
• Budget and P&L management

Requirements

• University degree
• 5-year experience in marketing and related roles
• Strategic thinking and analytical abilities
• Experience with interpretation of consumer insight
• Energetic person with passion for marketing in wider context
• Pro-active approach in everything you do and need of pushing things forward
• Creative, ambitious, sociable person who wants to share and realize his/her visions and ideas
• High ability to communicate with other roles and strong influencing skills
• Fluent English
• Active driver

We offer

• Challenging and exciting job, unique within the company
• To be part of beer and outside of beer category development and formation of its direction
• CZ/SK role
• Responsible role with high level of independency and great amount of job scope variety
• Creative environment with lots of fun
• Developed system of individual career development
• Broad portfolio of employee benefits
• Contract for the indefinite period

Informace o pozici

Místo pracoviště

Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Typ pracovního vztahu

Práce na plný úvazek

Typ smluvního vztahu

Pracovní smlouva

Délka pracovního poměru

Na dobu neurčitou

Benefity

Bonusy/prémie, sleva na firemní výrobky/služby, příspěvek na penzijní/životní připojištění, flexibilní začátek/konec pracovní doby, stravenky/příspěvek na stravování, dovolená 5 týdnů, vzdělávací kurzy, školení, kafetérie, příspěvek na sport/kulturu/volný čas

Požadované vzdělání

Vysokoškolské / univerzitní

Požadované jazyky

Angličtina (pokročilá), Čeština (pokročilá)

Zadavatel

Plzeňský Prazdroj, a.s.

 

Kontakt

Plzeňský Prazdroj, a.s.
Radka Tichá