Brand Manager for Birell CZ

Marketing

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě.
Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Employment contract Full-time work Permanent Ovocný trh 1096/8, 110 00  Praha-Staré Město, Czech Republic

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě.
Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Brand Manager for Birell CZ

About the role

Are you passionate marketer with interest in new categories? Would you like to personally influence development of young and very dynamic category? Would you like to locally develop communication, product innovations and activations, which are really influencing consumer behavior? Then, we are looking for you!
Birell is a synonym of non-alcoholic beer and non-alcoholic radlers in Czechia, the one who sets-up the trends in this category. Such brand requires open-minded, innovative and passionate marketer!
As a Brand manager you will co-create long-term vision for the brand and be responsible for turning it into actionable plan. You are owner of multiply brand activities, including product innovations and its launch to the market and ensuring they are in line with the brand strategy. You inspire and motivate agencies to give their maximum while maintaining a good relationship and inspire great collaboration cross-functionally across the company.

Sounds interesting to you?

Key accountabilities:

• Active involvement on creation and delivery of Birell annual integrated commercial plan
• Lead activities development and oversee execution in all consumer and trade touchpoints above market and category standards
• Understanding the business context and situation in non-alcoholic beverages segment
• Stakeholder management on different levels – ability to handle negotiations and buy-in across the company
• Actively participate in cross-functional projects beyond brand marketing
• Agency management with all brand agencies – ensuring highest quality of outcomes,
while maintaining good and productive relationship
• Lead and develop one talent
• Budget responsibility

Must have:

• University degree
• Success record in marketing proven on multiple brands
• Experience with operational marketing in its full scope and complexity (brand development, high reach media, online, PR, sponsorship, trade activations)
• Finance and business acumen
• Fluent English and Czech/Slovak
• Active driver
• Open-minded and curious personality

Nice to have:

• Creative, goal oriented and talkative person who's able to handle different stakeholders in terms of negotiation and persuasion
• Experience with product innovations
• Trade marketing experience

We offer:

• Job for No. 1 company on the Czech beer market
• Becoming part of a great team of first-class marketers with a unique marketing mindset and international experience
• Responsible role with a great amount of job scope variety and opportunity for development
• Developed system of individual career development
• Broad portfolio of employee benefits

Information about the vacancy

Job location

Ovocný trh 1096/8, 110 00  Praha-Staré Město, Czech Republic

Employment type

Full-time work

Type of employment

Employment contract

Duration of employment

Permanent

Benefits

Bonuses, discount on company products / services, contributions to the pension / life insurance, meal tickets / catering allowance, holidays 5 weeks, educational courses, training, cafeteria, contribution to sport / culture / leisure

Required education

Bachelor's

Required languages

Czech (advanced), English (advanced)

Posted by

Plzeňský Prazdroj, a.s.

 

Contact

Plzeňský Prazdroj, a.s.
Radka Tichá