Senior Brand Manager Radegast


Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě.
Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Pracovní smlouva Práce na plný úvazek Na dobu neurčitou Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě.
Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Senior Brand Manager Radegast

Purpose of the role - what to expect?

Do you want to shape the future of a brand recently awarded with Golden Effie for Long Term Brand Building?
Do you want to make real difference and further develop the fastest growing large mainstream brand in the beer market? Do you want to be part of a brand´s expansion and challenging category paradigms? Do you believe in purpose-driven brands based on inspiring, productive and lasting consumer insights? Are you ready to have your hands on completely local end-to-end marketing and prove your excellence in truly complex senior marketing job?
If you are experienced and ambitious SBM level marketer with talent and drive, this is one of the few roles in the market which offers all you need to become first-class marketer who will ready to succeed in executive leadership role in the future.
Radegast is one of the most exciting beer brands in the market with huge potential backed up with distinctive story and product proposition which has turned from a small regional player to aspirational national brand over the last decade. The brand with ultimate bitterness in its DNA that celebrates true man spirit. Its marketing spans strategic planning, creative development; massive ATL/BTL campaigns – raising water sustainability as a theme and bringing it to life and everything the brand does – sponsorship and activation of professional ice hockey as well as the largest music festivals; game changing product innovations for the future and last but not least developing own concept pubs or expanding geographically.
If you choose challenging over average, pain over comfort, curiosity over playing it safe, brand´s and team´s interests over own ego, you should lead Radegast team into the next chapter of the brand’s development.
To be able succeed, you must demonstrate that:
• You can lead and develop small but diverse team across two markets
• You can develop, justify and implement long-term vision, strategy and plan as well as deliver short-term goals
• You have an expertise and solid experience with of all aspects of marketing and brand building / end to end / incl. Insights, Marketing communication incl creative development and media planning, Brand strategy development & implementation, Portfolio management & Innovation, Trade Activation, etc. – both short and long-term and can prioritise accordingly
• You are grown up self-driven person with strong ownership and responsibility, ready to own the agenda with high level of independence
• You possess commercial and financial acumen, understand business dynamics very well and can quickly adapt to different market conditions
• You are strong in inspiring and motivating agencies to give their maximum while maintaining a good relationship
• You inspire great collaboration beyond your core team and cross-functionally
• You are eager to learn and improve everyday


Have ticked all the boxes and want to apply? Than have in mind that your main tasks will be:
• Foster and develop team talent in both markets
• Contribute to the creation of high-performance culture in marketing in both markets
• Deliver the Radegast annual integrated commercial plan in both markets
• Set or fine-tune media and sponsorship strategy
• Together with innovation team deliver mid/long-term innovation plan
• Lead activity development and oversee execution in all consumer and trade touchpoints above market and category standards
• Actively participate in cross-functional projects beyond brand marketing


• University degree
• Proven track record in marketing /advertising proven on multiple brands or categories
• Proficient to expert level in operational marketing in its full scope and complexity (brand development, high reach media, online, PR, sponsorship, trade activation, innovation)
• Creative, ambitious, confident and talkative person who´s able to handle different stakeholders in terms of negotiation and persuasion
• Finance and business acumen
• Fluent English and Czech
• Active driver

We offer:

• Job for No. 1 company on the Czech beer market
• Becoming part of a great team of first class marketers with unique marketing mind set and international experience
• Responsible role with great amount of job scope variety and opportunity for development
• Developed system of indivual career development
• Broad portfolio of employee benefits

Informace o pozici

Místo pracoviště

Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Typ pracovního vztahu

Práce na plný úvazek

Typ smluvního vztahu

Pracovní smlouva

Délka pracovního poměru

Na dobu neurčitou


Bonusy/prémie, auto i pro soukromé účely, mobilní telefon, flexibilní začátek/konec pracovní doby, stravenky/příspěvek na stravování, dovolená 5 týdnů, vzdělávací kurzy, školení, kafetérie

Požadované vzdělání

Vysokoškolské / univerzitní

Požadované jazyky

Angličtina (výborná), Čeština (výborná)


Plzeňský Prazdroj, a.s.



Plzeňský Prazdroj, a.s.
Radka Tichá