Digital Media & Communications Specialist (CZ/SK)

Marketing

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě. Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Pracovní smlouva Práce na plný úvazek Na dobu neurčitou Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě. Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Digital Media & Communications Specialist (CZ/SK)

Purpose of the role - what to expect?

The Digital Media & Communications Specialist proactively supports CZ and SK Brand Marketing teams in the development of digital strategies, plans and activations, with the aim to create a step change in the effectiveness and efficiency of brand activations in the digital space.
He/she leads or oversees the implementation of these activations, with the support of media and digital agencies and Media manager.

Responsibilities - real duties

• Proactively support (and in some cases lead) Brand Marketing in creating focused digital strategies, activation plans and campaigns
• Support Brand Marketing in executing these activations and more general day to day digital requests
• Responsible for relationship with agencies handling digital media to ensure efficient and effective media execution in digital
• Responsible for digital media plan creation and implementation, cooperating with media manager to drive integration with ATL
• Responsible for tracking and evaluating digital media spend, search for new and alternative measurement solutions for online, capturing and distributing learnings, and providing recommendations for optimisation.
• Drive process of setting of annual digital KPIs and benchmarks for key brands, and monitor and optimize towards these during the year.
• ‘Lead by example’ by executing 2-3 digital activations per year, driving best practice execution in the business
• Support raising digital IQ, digital mindset and innovative communications thinking within the commercial organisation through sharing knowledge about trends and digital tools.
• Support other digital projects of the Corporate Affairs, IT and Trade Marketing teams
• Cooperate with the international Digital Enablement Team and participate in international activities as subject matter expert.

Requirements - who are you?

• University-level education
• At least 3-4 years working experience in a marketing environment in either an media or advertising agency or in a FMCG company’s brand marketing department, including at least 2 years of proven work experience directly related to digital media and communications
• Strong understanding of the role of digital communications vs. traditional communication forms and the criteria for successful digital marketing
• Strong digital media understanding of both CZ and SK markets,
• Understanding of digital measurement and metrics over Paid, Owned and Earned media channels.
• Active experience with Google Analytics and Facebook - Insights required. Knowledge of Facebook ads manager, Google ads manager and Adform is also plus
• Excellent understanding of Social Media(s) and how to use it to build brands
• Negotiation, communication and teamwork skills
• Project and time-management skills
• Strong analytical skills would be advantage
• Fluent English or Czech – both spoken and written

We offer - what will you get in return?

• Responsible role with a job scope variety
• Developed system of individual career development
• Broad portfolio of employee benefits including free beer
• Job for No. 1 on the Czech beer market
• Office location: Prague 1

Informace o pozici

Místo pracoviště

Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Typ pracovního vztahu

Práce na plný úvazek

Typ smluvního vztahu

Pracovní smlouva

Délka pracovního poměru

Na dobu neurčitou

Benefity

Mobilní telefon, notebook, příspěvek na penzijní/životní připojištění, stravenky/příspěvek na stravování, dovolená 5 týdnů, vzdělávací kurzy, školení, závodní stravování, kafetérie, občerstvení na pracovišti, příspěvek na sport/kulturu/volný čas

Požadované vzdělání

Bakalářské

Požadované jazyky

Angličtina (pokročilá), Čeština (výborná)

Zadavatel

Plzeňský Prazdroj, a.s.

 

Kontakt

Plzeňský Prazdroj, a.s.
Anna Vopravilová