Digital Marketing Campaign Manager CZ/SK


Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě. Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Pracovní smlouva Práce na plný úvazek Na dobu neurčitou Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě. Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Digital Marketing Campaign Manager CZ/SK

About the Job:

Plzensky Prazdroj is looking for an extraordinary creative, innovative Digital Marketing Campaign Manager for both Czech and Slovak Republics, where you will devise and run campaigns across Czech and Slovak markets on iconic brands such as Pilsner Urquell, Kozel, Birell, Frisco, Radegast etc. We are searching for someone with a background that includes A-Z delivery on digital campaigns with the aim of increasing engagement and excitement about our brands. You are driven by the desire to create fascinating content which is on a world class level.

We require a team player with a real passion for digital marketing who takes pride in their story telling. A dedicated person with attention to detail who thrives in a quick moving, competitive environment. In this role, you will deliver holistic 360 reporting of campaign results, post-mortems for process improvement, and excel at delivering to deadlines. We offer you the chance to work on legendary brands where you can showcase your creativity, talent and superb understanding of digital content. Our brands deserve someone fully accountable for fostering a highly creative and innovative mind-set in the department, obsessed with raising the bar.

Your Responsibilities:

• Leading and delivering outstanding digital campaigns (from receiving the internal stakeholder brief to reporting results).
• Under your guidance, Prazdroj campaigns will continue to have best in market content, with high cut through and sharing among end customers.
• Setting campaign goals to drive user engagement, brand equity and time spent with the brand.
• Demonstrating real passion for delivering the right message, to the right user, at the right time
• You should identify, evaluate and improve campaigns to drive effectiveness, efficiency and quality of service
• Reading and using data and to deliver best-in-class executions across the market with focus on an omnichannel approach

Your Profile:

• Driven by engaging content but also results, fearless, high-energy and focused with a strong desire to learn and succeed
• You actively take ownership, accountability, showing initiative, completing tasks before asked
• You are capable of working collaboratively across the company under pressure, with proven experience working on complex, international, large-scale, time-critical projects
• Track record of process success and flawless execution
• Identifying new routes to spread the power of digital across the company, delivering unique sales solutions
• High energy levels and strong collaboration skills to educate teams on how to create compelling digital marketing communications
• Support the development and implementation of a data management platforms

Your Background:

• University degree (marketing, digital, communication)
• Minimum 8 years of experience in campaign/project management within a digital marketing oriented organization
• Able to prepare world class engaging and relevant content
• Understanding of digital media is a must
• Ability to read data, work with data and use the data on daily basis
• Works with attention to detail, and master of handling dates/deliverables
• Knowledge of digital environment on the global level
• Fluent in written and spoken English language
• Excellent communication and presentation
• Knowledge of websites, hosting and domains

We Offer:

• Working for #1 beer company on the Czech market
• Role with high responsibility and opportunity for self-actualization
• Job scope variety
• Pleasant and friendly working atmosphere
• Pleasant work environment in the historical center of Prague
• Contract for an indefinite period
• Company car for private usage
• Broad portfolio of employee benefits including free beer

Informace o pozici

Místo pracoviště

Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Typ pracovního vztahu

Práce na plný úvazek

Typ smluvního vztahu

Pracovní smlouva

Délka pracovního poměru

Na dobu neurčitou


Auto i pro soukromé účely, mobilní telefon, notebook, flexibilní začátek/konec pracovní doby, stravenky/příspěvek na stravování, dovolená 5 týdnů, 13. plat

Požadované vzdělání

Vysokoškolské / univerzitní

Požadované jazyky

Angličtina (pokročilá)


Plzeňský Prazdroj, a.s.



Plzeňský Prazdroj, a.s.
Lucie Procházková