Junior Brand Manager - Gambrinus

Marketing, Média, reklama a PR

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě. Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Pracovní smlouva Práce na plný úvazek Na dobu neurčitou Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Plzeňský Prazdroj je největším výrobcem piva ve střední Evropě. Na českém trhu je se svými značkami Pilsner Urquell, Gambrinus, Radegast a Velkopopovický Kozel na prvním místě v objemu prodeje piva.

Junior Brand Manager - Gambrinus

Purpose of the role

Plzeňský Prazdroj is seeking a candidates for the role of Junior Brand Manager, whose main purpose is to plan and execute assigned part of tasks within the Gabmrinus brand plan in order to contribute to achievement of annual brand goals.
The ideal candidate can demonstrate strong passion for brand building and is able to cooperate with and motivate internal and external partners to make thier visions happen. The position is ideal for candidates having proven previous success record at junior marketing positions preferably at large FMCG companies.

If you think that you might be our next Junior Brand Manager for Gambrinus - send in your CV, and sell us your potential in order to get the job that you want!

Place of work: Prague
Start date: 2017, February

Key responsibilities:

  • Cooperation on Brand Plan development alltogether with Senior Brand Manager and manage its implementation with Trade Marketing and Sales teams
  • Management of cross-functional relationships and processes to maximize synergies for delivery of assigned activities
  • Major focus on excellent execution and implementation of all brand related activities and activations in charge
  • Development of BTL activities in line with brand plan and market situation
  • Building excellent relationship with sales and promotional personnel to ensure effective execution of marketing plans and achievement of established goals
  • Management of assigned part of the Brand Budget and its effective use to reach activities´goals
  • Responsibility for local development of brand roles, brand positionings and advertising ( not copy pase approach or adaptations)
  • Management of sport sponsorship leverage programe
  • Management and supervision of suppliers in the are of Advertising, Promotions, Sponsorship and Events
  • Implementation of all consumer activities included in the yearly brand plans and supervising other non-consumer activities agreed.
  • Developing and constant updating of consumer insights
  • Effective analysis of the market situation, conditions and trends, evaluation of marketing activities
  • Monitoring and reporting key competitive activities in the area

Requirements

  • University education (Master degree, MBA...)
  • 3+ years experience in reputable FMCG company (Marketing and Sales/Trade Marketing roles) or in advertising company - MUST HAVE
  • Solid knowledge of operational marketing and associated disciplines (research, media, sponsoring, advertising and promotions)
  • Strong understanding of brand related finance
  • Brand building skills with strong market knowledge
  • Time management and project management skills
  • Priority setting and problem solving skills
  • Effective cross-functional communication, negotiation and presentation skills
  • Analytical mind-set
  • Ability to motivate self and others
  • Excellent Czech/Slovak and English speaking and writing skills
  • Driving licence B

We offer

  • Responsible role
  • Job scope variety
  • Developed system of individual career development
  • Broad portfolio of employee benefits including free beer
  • Job for No. 1 on the Czech beer market

Informace o pozici

Místo pracoviště

Ovocný trh 1096/8, 110 00  Praha-Staré Město, Česká republika

Typ pracovního vztahu

Práce na plný úvazek

Typ smluvního vztahu

Pracovní smlouva

Délka pracovního poměru

Na dobu neurčitou

Požadované vzdělání

Bakalářské

Požadované jazyky

Angličtina (pokročilá), čeština (výborná)

Typ práce

Specialisté a odborní pracovníci

Zadavatel

Plzeňský Prazdroj, a.s.

 

Kontakt

Plzeňský Prazdroj, a.s.
Adéla Teplíková